How Pinterest and Instagram are changing your brand strategy
People are compelled by strong visuals — it’s why we watch the movie without reading the book, why (prior to digital channels) we scrapbooked ideas for decorating ourhouses, and why “before and afters” make us buy stuff. Visuals matter. It’s also why, nearly a decade ago, platforms like Smugmug, Flickr, and Photobucket were created — to let people take their photo sharing online.
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