The 3 Stages of Social Media Marketing
How to transfer excitement into business results.
But advanced marketers have taken the potential of social to another stage, the publisher stage, and are reaping social’s benefits. They realize that short, sweet messenger content can win “Likes” but does little to generate leads. Instead they have had to invest more time and resources into producing longer, more thoughtful content pieces in the form of blog posts, infographics, e-books, and videos. Rather than entertain, this content addresses the real concerns and interests of prospects and provides them valuable information.
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